This week for our Divi Nation Short I decided to explore one of the less obvious features within Divi 2.7’s Divi Leads split testing system: it’s Shortcode Tracking.

I wanted to make sure that the community had a step-by-step example of the tracking shortcode in action to accompany our official Divi Leads Documentation. I feel confident that when the power of this tucked away little feature becomes obvious to everyone, we’ll see people putting it to use in some really cool and useful ways.

Tracking Off-Page Goals with Divi Leads Shortcode Tracking

To show how the tracking shortcode works, I created a sales funnel for a fictitious eCourse company. I put a split tested landing page at the beginning of the funnel and a custom thank you page at the end. In between is an email marketing campaign and a unique WooCommerce Product.

Because of the way each stage of the funnel is tracked on its own (via WooCommerce stats and third party analytics like Google Analytics) or within Divi Leads itself, we’re able to get a treasure trove of useful data that will us optimize every aspect of our sales funnel until its perfect.

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Summary: Using the Tracking Shortcode from Divi Leads

Sales-Funnel

To create the above sales funnel you’ll need to create a landing page, a unique WooCommerce product, and a unique thank you page.

split-test-backend

Once those pages have been created, it’s time to start your split test. In the back end of your landing page right-click on your test subject (in this case an image module) and select your goal (the email optin form).

hamburger-icon-1

Then, we go up to your hamburger icon to get your tracking shortcode.

tracking-shortcode

Once we’ve copied the shortcode its time to head over to the very end of your sales funnel, the thank you page, and embed it there.

tracking-shortcode-text-module

I chose to paste it into a standalone text module I named “tracking shortcode”.

Finally, it’s time to link up your unique WooCommerce product with your unique thank you page.

function wcs_redirect_product_based ( $order_id ){
	$order = wc_get_order( $order_id );

	foreach( $order->get_items() as $item ) {
		$_product = wc_get_product( $item['product_id'] );
		// Add whatever product id you want below here
		if ( $item['product_id'] == 70 ) {
			// change below to the URL that you want to send your customer to
			wp_redirect('http://www.yoururl.com/your-thank-you-page');
		}
	}
}
add_action( 'woocommerce_thankyou', 'wcs_redirect_product_based' ); 

You can do this by pasting the super useful php code snippet above into your child theme’s functions.php file.

This code snippet comes courtesy of Andrew Wikel and a tutorial he posted on the WooThemes support site.

All you have to do with it (besides pasting it in) is follow the commented instructions. Replacing the product id 70 with your unique product’s id and the “yoururl” with the actual url for your unique thank you page.

When finished, click update file to save the changes.

Now all the pieces should be in place.

When site visitors hit your landing page they can sign up for your mailing list via the form provided. Meanwhile, Divi leads will be helping you optimize this page via split testing.

Then, through your email provider you can send a campaign to just those who signed up via this particular landing page.

Those who click through on your offer from that email will land on your unique product page.

And those who purchase your product will finish their journey by landing on your unique thank you page.

Special Announcement: Nick Roach Appearing On Divi Nation Soon

As I mentioned at the end of the episode above, Nick Roach, the number one requested guest for Divi Nation so far, is going to be on the show in the very near future. I’ll be interviewing him sometime between May 3-4, which is right around the corner.

That interview will consist primarily of community generated questions. So, if you have anything you’d like to ask Nick send your questions to me at podcast at elegantthemes dot com. I will compile the final list over the next week and then conduct the interview with Nick.

Here are a few tips on how to ask questions we will select for the interview:

  • Focus on WordPress and web design.
  • Don’t ask about release dates or future products/features. We can rarely give out specifics on those things until right before they’re released. Which we do via our sneak peek posts.
  • Ask about specific stages of development in the evolution of Elegant Themes and what Nick learned.
  • Think of ways Nick’s experience could help you reach your own goals and ask for advice along those lines.

These are not hard and fast rules and ultimately we’ll choose the questions that look like they will result in the most interesting and helpful show for the whole community. These are simply some guidelines that, were I to be writing all of the questions for this interview myself, I’d try to follow in order to keep things compelling for everyone tuning in.

Wrapping Up

Well that’s all for this episode of Divi Nation. I hope you enjoyed the tutorial and are already thinking of lots of ways you can use what you’ve learned on your Divi site or sites.

As always, if you have any questions simply drop them in the comments section below. Even if you don’t have questions, I’d still like to hear from you:

What will you track with Divi Leads tracking shortcode?


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